Abstract 1 Beneke
This paper deals with the interaction between hard and soft factors in the field of international co-operation. The training modules presented range from personnel recruitment and online support to re-integration and intercultural knowledge management.top of page | download
Abstract 2 Derjanecz
The effectiveness of multi-cultural advertising depends on the extent to which the message is understood in other cultures. Successful international advertising presumes a knowledge of the specific social, cultural and communicative conditions in foreign countries.
Abstract 3 Jarman
As small- and medium-sized enterprises (SMEs) increasingly become global players, it might be felt that they are disadvantaged interculturally in comparison to large companies. But their typical all-rounders (rather than specialists) have advantages in dealing with a relationship- rather than task-oriented culture, and disadvantages of size can be offset by networking and synergy.top of page | download
Abstract 4 Narzakiewicz
This article presents data of face-to-face communication in intercultural training. Besides teaching culture-specific knowledge, training in intercultural communication typically aims at promoting, for instance, awareness, understanding, a change in perspectives and attitudes, and the relativisation of judgements. These efforts to develop transcultural points of view take place within the dynamics of moral communication such as assessing and stereotyping. All teaching activities are likely to elicit moral contexts and have to take these into account. Useful hints for conducting educational dialogue for successful intercultural learning can be extracted from the results of conversation analysis.top of page | download
Abstract 5 Jarman
Sati ("suttee", or Indian widow-burning) has been a highly sensitive subject in the debate on cultural relativism. In this essay, sati is approached from three directions - as an Indian religious and cultural phenomenon; as a Western discourse, supposedly a proof of Hindu backwardness and cruelty; and as it has been viewed by Indian feminists.top of page | download
Abstract 6 Link
This article examines intercultural communication between Philippine and German colleagues in development
cooperation projects in the Philippines.